Mãos ao alto, é um assalto!

Sob o mote “transforme qualquer situação em uma incrível experiência do cliente”, o filme, da Goodby Silverstein & Partners, com direção de Steve Rogers da Biscuit Filmworks / Revolver filme, é uma campanha de Adobe Experience Cloud com intenção de mostrar que atendimento ao cliente funciona até em casos críticos, como um assalto a banco, por exemplo.

O vídeo começa com uma gangue de encapuzados, que entra no banco anunciando assalto, quando um deles é reconhecido pela mulher do caixa, graças à eficiência do serviço de atendimento ao consumidor que conta com geolocalização.

O assalto parece perdido, já que agora a mulher parece ter a ficha completa dos assaltantes, mas a decepção logo passa quando eles começam a ouvir as vantagens que o banco oferece para mudarem de vida.

Ficha técnica:

Client: Adobe
Title of Creative Work: “The Heist”
Agency: Goodby Silverstein & Partners
Creative
Co-Chairman, Partner: Rich Silverstein
Creative Director: Will Elliott
Creative Director: Patrick Knowlton
Art Director: Bennett Austin
Copywriter: Dan Berenson
Production
Director of Production: Tod Puckett
Executive Producer: Benton Roman
Account Services
Managing Partner: Brian McPherson
Account Director: Theo Abel
Account Manager: Molly Navalinski
Assistant Account Manager: Lexie Hartnett
Brand and Communication Strategy
Director of Brand Strategy: Bonnie Wan
Brand Strategist: Etienne Ma
Director of Communication Strategy: Christine Chen
Communication Strategy Deputy Director: Dong Kim
Senior Communication Strategist: Victoria Barbatelli
Communication Strategist: Tara Hughes
Jr. Communication Strategists: Catherine Kim, Nicole Bruno
Research & Analytics Director: Cassi Husain
Business Affairs
Business Affairs Manager: Heidi Killeen
Production Company
Company Name: Biscuit Filmworks / Revolver
Director: Steve Rogers
Managing Director: Shawn Lacy
Executive Producer: Holly Vega
UPM: Jay Veal
Head of Production: Rachel Glaub
Head of Production: Mercedes Allen
Director of Photography: Alwin Kuchler
Production Designer: Paul Austerberry
Editorial Company
Company Name: Final Cut LA
Editor: Rick Russell
Assistant Editor: Dillon Stoneburner
EPs: Suzy Ramirez, Eric McCasline
Producer: Barbara Healy
Telecine
Company Name: The Mill NYC
Colorist: Fergus McCall
VFX/Finishing
Executive Producer: Leighton Greer
Senior VFX Producer: Will Unterreiner
Associate Producer: Karina Slater
VFX Supervisor/CD: Tim Davies
2-D Lead Artist: Adam Lambert
2-D Artist: Brett Lopinsky
Music
Company Name: Woodwork Music
Sound Design
Company Name: Lime
Sound Designer: Michael Anastasi
Mix
Company Name: Lime
Mixer: Rohan Young

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