A Nike em Londres anunciou o uso de manequins plus size para esporte. A loja em Oxford Street revelou seu novo piso exclusivamente para atletas do sexo feminino com serviços personalizados.

“Com o momento incrível no esporte feminino, o espaço reprojetado é apenas mais uma demonstração de compromisso da Nike de inspirar e servir a atleta feminina”, disse Sarah Hannah, VP da Nike para mulheres.

Nas redes sociais, a decisão da marca foi aplaudida pelos clientes. Confira:


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If anyone tries to tell you that your body size will hold you back, they are absolutely wrong. A few weeks ago someone left me a comment saying ‘You are mad if you think you can do ballet’. Feels good proving people wrong, you’re only called ‘crazy’ til you do it ? ——————— This whole dream of a campaign is a collaboration I worked on with @nike + @veryuk – all hail brands working towards diversity + including plus size women in such a positive way! The campaign focused on the Nike One Leggings which are honestly the most comfortable pair I have EVER worn. I wore them from 9am-8pm, through a ballet/barre session with the incredible @paletacalmquality ,for lunch, to travel home and barely even realised I had them on. Super high waist, comfortable and they really move with your body – no rolling or falling down (thank the Lord) which annoyingly most plus size workout leggings do – but these do not move! Thank you Nike for taking the time to create a ridiculously well made plus collection + for your leaps and bounds in terms of inclusivity. Everything I’m wearing is available on the Very website ? Ph by @sarahellen_photography @nikewomen @veryuk #onelegging #bodypositive #ballet #barre #barreworkout #blok

Uma publicação compartilhada por Chloe Elliott (@chloeincurve_) em