Cannes Lions 2026 Anuncia Corpo de Jurados de Shortlist e Define Comando da Categoria de Luxo

O Estadão, representante oficial do Cannes Lions no Brasil, comunicou as novas definições da organização do Festival para a composição dos comitês que avaliarão os trabalhos na edição deste ano. Além de estruturar o corpo de jurados de Shortlist, responsável pela triagem inicial das peças que competem pelas premiações principais, o evento confirmou Pum Lefebure, cofundadora e diretora-chefe de criação da Design Army, na presidência da categoria Luxury Lions.

A montagem do júri de Shortlist reflete uma expansão na representatividade geográfica e corporativa do mercado global. Pela primeira vez na história do festival, profissionais da Etiópia, Namíbia e Zimbábue passam a integrar as decisões. O Sri Lanka também faz sua estreia no grupo por meio da agência independente HumanSense, somando-se a um contingente de mais de 40 empresas independentes que passam a ter voz no comitê técnico.

De acordo com Simon Cook, CEO da LIONS, o papel desempenhado nesta etapa estabelece a base para as principais discussões do mercado: "O júri de Shortlist desempenha um papel crucial no Awards. Seu trabalho ao reconhecer a criatividade inovadora estabelece o padrão de excelência celebrado no Festival. A seleção deste ano reúne um grupo excepcional de talentos de diferentes especialidades e mercados. Sua expertise única garantirá que a shortlist destaque os trabalhos inovadores que impulsionam a indústria criativa. Agradecemos aos jurados por dedicarem seu tempo à curadoria dos trabalhos que definirão o benchmark global da criatividade para o próximo ano." Foco no Mercado de Luxo e Demais Lideranças Paralelamente à triagem de Shortlist, a categoria Luxury Lions teve seu conselho técnico constituído para analisar campanhas, experiências de marca e soluções de negócios voltadas especificamente ao varejo de alto padrão. Sob a liderança de Lefebure, o grupo reúne executivos de grupos globais de moda, bens de consumo e comunicação.

Entre os nomes oficializados no Luxury Lions estão Hector Muelas, diretor-chefe de marca e criação da Tiffany & Co.; Matteo Sgarbossa, CEO da Balmain; Miral Youssef, presidente da Kering; Osato Evbuomwan, diretora de marketing da Moët Hennessy; Sandra Bold, diretora-chefe de criação da VML; Bruno Danto, publisher da Esquire; Chris Graves, diretor-chefe de criação da Team One; e Florent Imbert, diretor-chefe de criação da Maison BETC.

A montagem do braço de luxo complementa o quadro de lideranças anunciado para as outras áreas do festival. Entre os presidentes já divulgados para as demais divisões de premiação destaca-se o brasileiro Marcel Marcondes, diretor global de marketing da AB InBev, escalado para comandar a categoria inédita Creative Brand Lion. O corpo de presidentes traz também representantes de redes como Publicis Groupe, Ogilvy, TBWA\Worldwide e LinkedIn.

A 73ª edição do Cannes Lions International Festival of Creativity está agendada para ocorrer entre os dias 22 e 26 de junho de 2026, em Cannes, na França.

Confira a Lista de Jurados de Shortlist 2026

Brand Experience & Activation Deh Bastos | Creative and Content Director, Paim, Brazil Alkisti Stolp | CEO, McCann, Germany Anton Kim | Chief Marketing Officer, Forte, Kazakhstan Cristina Re Calegari | Head of Marketing and Communication, Synlab Italia, Italy Delali Dzidzienyo | Head, Marketing and Corporate Affairs, First National Bank Ghana, Africa Eka Kipiani | Creative Director and Founder, Supermarket, Georgia Florencia Loda | Chief Creative Officer, draftLine, AB InBev, Argentina Heinrich Vejlgaard | Executive Creative Director, Robert/Boisen & Like-Minded, Denmark Humza Ijaz | Managing Director, Head of Design and Digital Products, Accenture Song, Middle East Ivan Landzhev | Chief Creative Officer, gutsandbrains DDB, Bulgaria Jan Ott Hendrik | Executive Creative Director, BBDO Beijing, Mainland China Jon Biggs | EMEA Executive Creative Director, Monks, EMEA Jonelle Ricketts | Head of Marketing, IKEA, Canada Josephine Muvumba | Managing Director, MetropolitanRepublic, Uganda Karla Bonilla | President and Chief Creative Officer, Fire Creative, Puerto Rico Kit Koh | Group Executive Creative Director, Leo Shanghai, Mainland China Laurent Marcus | Innovation and Technology Director, Special Group, Australia Mabel Adeteye | Head of Brands and Marketing Communications, Wema Bank, Nigeria Márton Jedlicska | Executive Creative Director, Publicis Groupe, Hungary Moumita Pal | National Creative Director, Dentsu Creative, India Nina East | Group Creative Director, Ogilvy, Australia Penny Sadlier | Managing Director, LePub Singapore and PG One APAC, Singapore and APAC Ricardo Aspiazu | SVP - Creative and Brand Design, Verizon, USA Ricardo Mendoza | Chief Creative Officer, Ogilvy, Guatemala Rizek Jildeh | Head of Strategy, Adpro&, Jordan Rob Longuet | Creative Director, Dentsu Creative, Aotearoa New Zealand Saakshi Verma Menon | Chief Marketing Officer, Foods, PepsiCo, India Sebastien Zanini | Chief Creative Officer, Dentsu Creative Paris, France Shu Hung | Global Chief Creative Officer, AKQA, Global Veronica Ruiz del Vizo | CEO, Amarillo Creative Lab, Venezuela Warunyoo Sorasetsakoon | Executive Creative Director, BBDO Bangkok, Thailand Winston Binch | Chief Brand and Experience Officer, GALE, USA

Creative Strategy Taciana Lopes | SVP of Marketing and Communications, Mastercard, Brazil Aki Spicer | Chief Strategy Officer and Consultant, formerly Cashmere and Monks, USA Amine Bennis | CEO, Tribal Casablanca, Morocco Carmen Rodriguez | Global Chief Growth Officer, GUT, Global David Halter | Chief Practice Officer, Dentsu Creative, Australia Emeka Obia | Regional Head of Strategy, Publicis West Africa, West and Central Africa Gil Kemami | CEO Pan-Africa, Twotone Global, Kenya Lulu Cuevas | Strategy Director, Cultura de Marcas, LATAM Maria Galleriu | Chief Strategy Officer, International, 72andSunny, Global Nilakshi Medhi | Chief Strategy Officer, Publicis Groupe, Indonesia Rowena Bhagchandani | CEO and Co-Founder, BLKJ Havas, Singapore Shawna Ross | Chief Strategy Officer, Dentsu Creative, USA Tarek Sioufi | Chief Strategy Officer, Grey London, UK Design Camila Moleta | Founder, MORE GRLS, Brazil Akinpelumi Okelola | Senior Design Specialist, NBCUniversal, Global Andrea Castro | Art Director, Joystick, Costa Rica Anna Yates | Executive Creative Director, Host Havas, Australia Anselmo Tumpić | Co-Founder and Executive Creative Director, Studio Tumpić/Prenc, Croatia Anthony Shea | VP, Design Director, Arnold, USA Bastien Baumann | Chief Design Officer, Publicis Groupe, USA Bronwen Rautenbach | Co-Founder and Creative Partner, Sunshinegun, Africa Colin Yesutor | Creative Director, Havas Africa, Ghana and Nigeria David Allard | Executive Creative Director, Sid Lee, Canada David Fischer | Creative Director and Executive Board Member, Scholz & Friends, Switzerland Elin Eskilsson | Creative Director and Brand Designer, Kid Collective AB, Sweden Emma Barratt | Global Executive Creative Director, Wolff Olins, Global Eva Stetefeld | Managing Partner and Executive Creative Director, DDB, Germany Joachim Roncin | Head of Design, Maison Fantôme, France Jyrki Poutanen | Chief Creative Officer, United Imaginations, Finland Nina Granath | Creative Director, Stockholm Design Lab, Sweden Raya AbuJaber | Creative Director, Jordan

Direct Felipe Paniago | Chief Marketing Officer, Reclame AQUI, Brazil Alex Pineda | Chief Creative Officer, Horizon FCB, MENA Arthur Tsang | Chief Creative Officer, McCann China, Greater China Ashish Khazanchi | Managing Partner, Enormous, India Awing Chen | Founder and Creative Partner, Good Percent, Asia David Fraser | Executive Creative Director, BMF, Australia Dudu Mokholo | Chief Marketing Officer, Pernod Ricard, Africa Middle East Emmanuel Amankwah | Executive Creative Director, ReZultz Advertising M&C Saatchi, Ghana Gabriela Ortiz Chacón | Creative Director, PARADAIS TBWA, Ecuador Jenny Mak | Executive Creative Director and Partner, jnr., Australia and Aotearoa New Zealand Jesús Rasines | Chief Creative Officer, Havas Creative, Spain Johan Køhler | Creative Director, NoA | &Co., Denmark Kelsey Hodgkin | CEO and Partner, Special US, USA Mateusz Mroszczak | Chief Creative Officer, VML, Singapore Nobuhiro Arai | Executive Creative Director, AKQA Tokyo, Japan Odile Breffa | Strategy Director, Innocean Berlin, Germany Pannarai Juanroong | Executive Creative Director, Ogilvy, Thailand Sally Alzaza | Regional Creative Director, Interesting Times, MENA Sehee Kim | Creative Director, Innocean, South Korea Shani Gershi | VP Creative and Strategy, Kendago, Global Steph Mackie | Co-Founder and Co-Chief Creative Officer, Mackie Biernacki Inc., Global Tawanda Mahobele | Creative Lead, TBWA, Zimbabwe Third Domingo | Founder and Chairman, IdeasXMachina Hakuhodo, the Philippines and APAC Volkan Dalkılıç | Chief Creative Officer, Publicis Groupe, Türkiye Zeynep Orbay | Creative Director, Wieden+Kennedy Amsterdam, the Netherlands

Entertainment Mauro Ramalho | Chief Creative Officer, Publicis Brasil, Brazil Amy Mowafi | Co-Founder and CEO, MO4 Network, Egypt Andrea Corvetto | Managing Director, Circus Grey, Peru Brian Carley | Chief Creative Officer, Razorfish, USA Georgina McKinnon | CEO of Content, Omnicom Media Group, APAC Jason Harvey | Executive VP and General Manager, BET+, USA Justin Gomes | Founder and Chief Creative Officer, Bananas, South Africa Michael Nagy | Executive Creative Director and Partner, Jung von Matt DONAU, Austria Olena Martynova | Chief Marketing Officer, Starlight Media and CEO, Starlight Creative, Ukraine Yune Aranguren | Core Brands Director, AB InBev, Mexico

Film Alvaro Rodrigues | CEO, Chief Creative Officer and Founding Partner, Made, Brazil Otavio Schiavon | VP, Creative Director, BETC HAVAS, Brazil Ángela Pacheco | Executive Creative Director, El Ruso de Rocky, Spain Asli Sahin | Executive Creative Director, Ogilvy, Germany Dimitri Guerassimov | Chief Creative Officer, VML France and Chief Creative Officer, Colgate-Palmolive, WPP, EMEA Graeme Jenner | Executive Creative Director, LePub Johannesburg, South Africa Ie Tjer Wang | Executive Creative Director, The Shout Group, Malaysia Imani Ellis | CEO and Founder, CultureCon, USA Ion Cojocaru “Lutzu” | Content Director, McCann, Romania Jenny Glover | Chief Creative Officer, Zulu Alpha Kilo, Canada Kanit Mingmuang | Executive Creative Director, Wolf BKK, Thailand Nonthaporn Ketmanee | Senior Creative Director, Leo, Hong Kong SAR Penny Brown | Head of Production, Droga5 ANZ, part of Accenture Song, Australia Quods Ouaissi | Chief Creative Officer, TNC - thenext.click, Morocco Richard Williams | Group Executive Creative Director, VML, Australia Ruchi Sharma | Founder and Chief Creative Officer, HumanSense, Sri Lanka Sean Vij | Creative Director and Writer, USA Steve Cochran | Chief Creative Officer, Saatchi & Saatchi, Aotearoa New Zealand Thabang Manyelo | Executive Creative Director, The Odd Number, South Africa Theodore Perdikakis | Vice Chairman and Head of Creative, attp, Greece Toby Allen | Chief Creative Officer, Anomaly, London, UK

Film Craft Luciana Pessoa | Executive Director and Partner, Lado Animation, Brazil Akanksha Seda | Director, Good Morning Films, India Ale Houston | CEO and Founder, The Lab, Paraguay Ali Rguigue | CEO, Artcoustic, Morocco Amy Coomber | Chief Production Officer, Neverland, UK Amy Gozalka | Group Creative Director, TBWA\Chiat\Day Chicago, USA Archie López | CEO, Panamericana Films, Dominican Republic August Jorfald | Director and Scriptwriter, NewsLab, Norway Colin Foo | Senior Creative Director and VFX Supervisor, thequietlab, Singapore Diana Revelo | Founder and Executive Producer, Akira Cine, Colombia and LATAM Hélène Daubert | VP Create, BETC POP, France Iwona Mnich | Executive Producer, Papaya Films, Global Izzy Ehrlich | Senior Editor and Partner, School Editing, Canada Jet Omoshebi | Senior Colourist, Goldcrest Post Production, UK Katlego Baaitse | Film Director, Spitfire Films, South Africa Mohamed El Zayat | Film Director, Independent, Egypt Nadine Kriegelstein | Head of R&Studios, Das Rund GmbH, Austria Nathalie Le Caer | Executive Producer, Iconoclast, France Oshoveli Shipoh | Executive Creative Director, StreetLeader Creative, Namibia Phuong Vu | Creative Director, Antiantiart, Vietnam Rebekah Kelly | Executive Producer, FINCH, AUNZ Rodrigo Butori | Group Creative Director, McCann New York, USA Rodrigo "Coco" Casas | Group Creative Director, VML México, Mexico Thom Glover | Chief Creative Officer, American Haiku, USA Tim Legallo | Chief Production Officer, Ogilvy, North America Wendi Chong | Head of Production and Executive Producer, BBH, Singapore Yoshiki Ishii | CEO and Executive Producer, kirameki inc. and TAKAKKEI Inc., Japan Zelalem Woldemariam | CEO and Chief Creative Director, Zeleman Communications, Ethiopia

Health & Wellness Dr. Adjoa B. Asamoah | THE CROWN Act Champion and CEO, ABA Consulting, USA Arjen Tarras | Executive Creative Director, VML, Belgium Catherine Huang | Director, Public Affairs, Gilead Sciences, Taiwan Charlie Godinet | Executive Creative Director, Daylight, Aotearoa New Zealand Karl Johnson | VP, Group Creative Director, Klick Health, USA Kate Torrance | VP, Head of Brand, SickKids Foundation, Canada Katie McMorran | Group Managing Director, Saatchi & Saatchi Health, Global Lina Polimeni | SVP and Chief Marketing Officer - Consumer, Eli Lilly and Company, USA Mohamed El Nagdy | Creative Director, ‿ and us, UAE Patty Huang | Executive VP, Group Creative Director, 21GRAMS, a Part of Real Chemistry, USA Sadie Mayes | Associate Creative Director, VCCP Health, UK Sarah Amatori | Creative Director, McCann Health Boot, Italy

Media Valeria Brasil | Comms and Media Director, Wieden+Kennedy, Brazil Ahmed Kapadia | Chairman and CEO, Synergy Group, Pakistan Aurelia Noel | Head of Innovation and Transformation, dentsu X, Global Binh Le Ba An | Chief Commercial Officer, Zalo Business, Vietnam Chris Colter | Managing Director, Media Strategy A/NZ, Accenture Song, AUNZ Christina Lu | CEO, Zenith China, Mainland China Duncan Southgate | Global Creative and Media Specialist, Kantar, Global Eileen Ooi | APAC President, PHD Asia Pacific, Malaysia Hemalatha Subramanian | Omnichannel Marketing Lead, M.H.Alshaya, UAE Jackie Lyons | Chief Planning Officer, Havas Media Network, North America John Halpin | CEO, WPP Media, Aotearoa New Zealand LaToya Christian | Founder and Strategic Advisor, Brazen, USA María José Ezquerra | CEO, Havas, Argentina and Uruguay Martin Woska | Chief Creative and Strategy Officer, TRIAD, Slovakia Maya Kusybi | Business Director - Strategy, Zenith Media, MENA Michelle Sarpong | Head of Activation, the7stars, UK Monica Blanco | Strategy Director, PHD, Costa Rica Preeti Nadgar | Chief Strategy Officer, Starcom, USA Promise Oduh | Associate Director, mediaReachOMD, Nigeria Rafael Urbano | CEO, Carat, Spain Rafet Fatih Özgür | SVP Brand and Promotion, Turkish Airlines, Turkey Rajna Cuculić | Managing Director, WPP Media, Croatia Swapnil Patel | Co-President, Attention Arc, USA Urania Agas | Chief Operating Officer, WPP Media, Canada

Outdoor Andi Olbés | Group Creative Director, BBDO Guerrero, the Philippines Anthony Eigbe | Chief Creative Officer, West Africa, TECNO Mobile Global, Nigeria Biboy Royong | Executive Creative Director, Dentsu Creative Philippines, the Philippines Camilo Carvajal | Chief Creative Officer, LePub Bogotá, Colombia Danger Bea | Executive VP, Executive Creative Director, West BBDO, USA Erika Kohnen | Group Creative Director, Droga5 New York, part of Accenture Song, USA Galaletsang Kgoathe | Creative Partner, Ogilvy, South Africa Jose Ignacio Solari | Chief Creative Officer, Puerto Chile, Chile Kayoung Seo | Creative Director, Cheil Worldwide, South Korea Leopold Kreczy | Head of Creative Performance and Creative Director, Wien Nord Serviceplan, Austria Lisa Carrana | Executive Head of Art, M+C Saatchi, UK Madis Ots | Creative Director, Salama, Estonia Magda Szmilewska | Media Director, Oatly, Global Malek Ghorayeb | Chief Creative Officer, Publicis Communications Levant, Lebanon Mandy Wong | CEO, TBWA\Singapore, Singapore Miguel Durão | Creative Partner, Stream and Tough Guy, Portugal Mohamed Bareche | Executive Creative Director, Havas, Paris and Middle East Rafael Barthaburu | Chief Creative Officer, VML, Uruguay Ramy El Sakka | Chief Creative Officer, BPG, UAE Sarah Dornieden | Creative Director, Jung von Matt SPREE, Germany Suchitra Gahlot | National Creative Director, McCann India, India Tamara Cross | Chief Creative Officer, MG OMD, UK Tejali Shete | Founder and Chief Creative Officer, Roll Dot Agency, Global Thea Heber B Iversen | Creative Copywriter, Monologtheateret, Norway Thembalethu Msibi | Co-Founder and Chief Creative Officer, BlackSwan, South Africa Tommy Cehak | Executive Creative Director, Leo, Australia Wei Wen Kong | Creative Director, Muma, Malaysia

PR Andres Ortiz | Partner and General Director, LLYC, Colombia Björn Mellstrand | Head of Strategy and Advisor, JMW Kommunikation / JMWGolin, Sweden Chad Song | Chief Vision Officer, CRACK THE NUTS Inc., Global Deirdre Murphy | Global Client Partner, Ketchum, Global Eleanor Sullivan | Chief Strategy Officer, Burson, UK Felipe Braz Costa | Executive Creative Director, Edelman, EMEA Keri-Ann Stanton | Chief Strategist and Founder, K.A.Muses Group (Pty) Ltd, South Africa Khaled Elseginy | Head of Brand Communications, Feminine Care and Levant E2E Commercial Lead, P&G, Asia, Middle East and Africa Louisa Hager | Group Creative Director, Weber Shandwick, USA Marc Antoine Koreki | Managing Director, Havas Africa Côte d'Ivoire, Ivory Coast Max Burt | General Manager, One Plus One Communications, Aotearoa New Zealand Nozipho Tshabalala | CEO, The Conversation Strategists, Global Omawumi Ogbe | Founder and Managing Partner, GLG Communications, Nigeria Peter de Albuquerque | Executive Strategist and Founder, PEDAL, Global Shelley Sorensen | Executive VP, Dentsu Creative, USA Silvia Lenberger | Head of Global Brand Experience, Nestlé, Global Sonia Huria | Head - Brand, Social and Corporate Comms, Maddock Films, India Vladimír Bystrov | Managing Partner, Bison & Rose, Czech Republic

Social & Creator Adriano Abdalla | Chief Creative Officer, PROS, Brazil Aditya Sunilkumar | Executive Creative Director and Head of Digital, Havas Creative Worldwide, India Ben Lilley | Creative Chairman, HERO/McCann Australia, Australia Bridget Harpur | Head of Marketing, Volkswagen Group Africa, South Africa Carla Leveratto | Head of Creative Works, Google, Italy Carlos Rodriguez | Global Creative Director, Frank at Omnicom, Global Corianda Dimes | Senior Manager, Ads Marketing Strategy, Netflix, USA Dawid Szczepaniak | Creative Chairman, VML, Poland Francesco Grandi | Chief Creative Officer, LePub London, UK Genevieve Gransden | Executive Creative Director, DAVID London, UK Jan Propach | Executive Creative Director, Saatchi & Saatchi, Global and Europe Joel Rodriguez | Head of Context Planning, Translation / UnitedMasters, USA Monica Tailor | Chief Social Marketing Officer, McCann Content Studios, Global Patt Nitikarn | Managing Director, We Are Social, Thailand Sanya Grujicic | Executive Creative Director, Monks, Canada Sarah-Jane Lowes | Head of Social and Digital, Droga5 Dublin, part of Accenture Song, UK and Ireland Sharon Mills | Lead Creative Consultant, SMC Consulting, Ghana Shinsuke (Sawa) Sawasaki | Group Executive Creative Director, Havas, Japan Sibu Mabena | Founder and Chief Creative Officer, Duma Collective, South Africa