O Festival El Ojo de Iberoamérica 2021 definiu todos seus vencedores, na última quinta-feira (25). No total, o Brasil conquistou 141 prêmios, sendo 3 GPs – em Filme, Digital & Social e PR. No ano anterior, foram 120 as conquistas, mas com 6 GPs.
Os três GPs brasileiros no El Ojo foram para Africa, que se ganhou o prêmio de Agência do Ano, pela quarta vez. A campanha “Salla 2032”, para House of Lapland, com produção da Primo Content e da Triatoma, conquistou o Gran Ojo em PR e Digital & Social. Enquanto, o outro GP foi para “Let her run”, para SporTV, com produção da Santeria, resultado alcançado em Filme.
Na definição de metais, o balanço geral do Brasil no El Ojo ficou assim: 40 Ouros, 49 Pratas e 50 Bronzes.
Confira todos os vencedores brasileiros no El Ojo:
Filme, Inovação e Sustentabilidade
Film
- GP – Let her run – Africa – SporTV – Santeria – Rafa Damy
- Ouro – Salla 2032 – Africa – House of Lapland – Triatoma/Primo Content – Santi Dulce
- Ouro – Salla 2032 – Africa – House of Lapland – Triatoma/Primo Content – Santi Dulce
- Ouro – Feed Parade – GUT – Mercado Livre – Landia – Brendo + Gonfiantini
- Prata – La reentrada – AlmapBBDO – Johnnie Walker – Iconoclast Brasil – Ian Ruschel + Quemuel & Gabriel
- Prata – New fairies – Wieden+Kennedy São Paulo – Nike – Stink Films – Irmãs Fridman
- Prata – New fairies – Wieden+Kennedy São Paulo – Nike – Stink Films – Irmãs Fridman
- Prata – Inertia City – Wunderman Thompson Brasil – United Nations – Saigon Filmes – Velas
- Bronze – Agujero – Leo Burnett Tailor Made – Fiat Mobi – Alice Filmes – Felipe Mansur
- Bronze – Yes – Fields360 – ABTO (Associação Brasileira de Transplante de Órgãos) – Vapt Filmes – Edu Pimenta
Innovación
- Prata – Scary lamp – MullenLowe Brasil – Streaming Plataform – Scary Lamp – Madre Mia Filmes – Thiago Artimonte
Sustentable
Ouro – Salla 2032 – – Africa – House of Lapland – Triatoma/Primo Content – Santi Dulce
Ouro – IDverse – Havas Health & You Brazil – Merci – Luigi Dias
Prata – Racism uncovered – Africa – Museu Afro Brasil / Unesco – Sicarios Creative Corp – Nixon Freire
Prata – Alexa’s burnout – Africa – Brazilian Association of Psychiatric – Boson Post – Ezany Brandão
Bronze – Faces of carnival – SUNSETDDB – Ambev – Academia De Filmes / Comando S – Sérgio Mastrocola
Bronze – #NobelForMileva – SUNSETDDB – Inspiring Girls –
Bronze – Here to stay – Wunderman Thompson Brasil – Avon – Conspiração Filmes – Brendo + Gonfiantini.
Bronze – This is my color – Wunderman Thompson Brasil – Avon – Damasco – MO.O.C
Digital, Contenido e Design
Digital
- GRAN OJO Salla 2032 Africa House of Lapland House of Lapland Triatoma/Primo Content Santi Dulce
- ORO Salla 2032 Africa House of Lapland House of Lapland Triatoma/Primo Content Santi Dulce
- ORO Salla 2032 Africa House of Lapland House of Lapland Triatoma/Primo Content Santi Dulce
- PLATA MAM in Minecraft Africa Museo de Arte Moderno de São Paulo MAM Tropical Rog Souza
- PLATA Bolos Anti-Block FCB Brasil Abraji Abraji & Congresso em Foco FCB Studio Rodrigo Resende
- PLATA Bolos Anti-Block FCB Brasil Abraji Abraji & Congresso em Foco FCB Studio Rodrigo Resende
- PLATA Electric payment Grey Brasil Volvo Brasil Volvo Picma / Satélite Áudio
- BRONCE Living images Almap BBDO Getty Images Brasil Getty Images MyMama Entertainment Gabriel Novis
- BRONCE Alexa’s burnout Africa Brazilian Association of Psychiatric Brazilian Association of Psychiatric Boson Post Ezany Brandão
- BRONCE MAM in Minecraft Africa Museo de Arte Moderno de São Paulo MAM Tropical Rog Souza
Contenido
- ORO Salla 2032 Africa House of Lapland House of Lapland Triatoma/Primo Content Santi Dulce
- ORO HerShe 2021 BETC HAVAS São Paulo Hershey’s Brasil Hershey’s Modernista Creative Producers
- PLATA Salla 2032 Africa House of Lapland House of Lapland Triatoma/Primo Content Santi Dulce
- PLATA Salla 2032 Africa House of Lapland House of Lapland Triatoma/Primo Content Santi Dulce
- BRONCE Inertia City Wunderman Thompson Brasil United Nations United Nations Saigon Filmes Vellas
- BRONCE MAM in Minecraft Africa Museo de Arte Moderno de São Paulo MAM Tropical Rog Souza
- BRONCE #NobelForMileva SUNSETDDB Inspiring Girls Inspiring Girls Lemon / Carbono Sound Lab consulado
- BRONCE MAM in Minecraft Africa Museo de Arte Moderno de São Paulo MAM Tropical Rog Souza
Design
- ORO Racism uncovered Africa Museu Afro Brasil / Unesco Museu Afro Brasil Sicarios Creative Corp Nixon Freire
- ORO Salla 2032 Africa House of Lapland House of Lapland Triatoma/Primo Content Santi Dulce
- ORO Stranger Coke Wunderman Thompson Brasil Coca-Cola Brasil Coca-Cola Pixel Solutions
- PLATA Rebranding Juntos passo a passo R/GA Brasil Johnson & Johnson Brasil Johnson’s Baby
- PLATA Salla 2032 Africa House of Lapland House of Lapland Triatoma/Primo Content Santi Dulce
- PLATA Bolos Anti-Block FCB Brasil Abraji Abraji & Congresso em Foco FCB Studio Rodrigo Resende
- PLATA MAM in Minecraft Africa Museo de Arte Moderno de São Paulo MAM Tropical Rog Souza
- PLATA Salla 2032 Africa House of Lapland House of Lapland Triatoma/Primo Content Santi Dulce
- BRONCE Salla 2032 Africa House of Lapland House of Lapland Triatoma/Primo Content Santi Dulce
- BRONCE Start by WGSN Try Consultoria Start by WGSN Start by WGSN
Eficacia, Directo, Creative Data e Mujeres
Eficacia
- Ouro – Sponsor oficial del peor equipo del mundo Bold Betsson Betsson BigBonsai Brasil
- Ouro – Drum challenge WMcCann / Commonwealth//McCann São Paulo General Motors Brasil Chevrolet Raiz Estúdio Brasil
- Bronze – El Papá Noel negro WMcCann Coca-Cola Brasil Coca-Cola Globo / Craft Worldwide María de Médices Brasil
Directo
- Ouro – Salla 2032 Africa House of Lapland House of Lapland Triatoma/Primo Content Santi Dulce Brasil
- Prata – Stranger Coke Wunderman Thompson Brasil Coca-Cola Brasil Coca-Cola Pixel Solutions Brasil
- Prata – Salla 2032 Africa House of Lapland House of Lapland Triatoma/Primo Content Santi Dulce Brasil
- Bronze – Faces of carnival SUNSETDDB AB InBev Brasil Ambev Academia De Filmes / Comando S Sérgio Mastrocola Brasil
- Bronze – Salla 2032 Africa House of Lapland House of Lapland Triatoma/Primo Content Santi Dulce Brasil
- Bronze – Unbreakable courts Africa AmBev Brasil Budweiser Brasil
Mujeres
- Ouro – New fairies Wieden+Kennedy São Paulo Nike Brasil Nike Stink Films Irmãs Fridman Brasil
- Bronze – New fairies Wieden+Kennedy São Paulo Nike Brasil Nike Stink Films Irmãs Fridman Brasil
- Bronze – A family diary Almap BBDO / BBDO Group Germany GmbH / BBDO India WhatsApp Brasil WhatsApp ANORAK Film GmbH Joanna Nordahl Brasil
Mídia, Produção Audiovisual e PR
PR
- GP – Salla 2032 – Africa – House of Lapland
- Ouro – Foamy haircut – Africa – Brahma (Ambev)
- Ouro – Salla 2032 – Africa – House of Lapland
- Prata – Racism targets – BETC HAVAS São Paulo – Fortaleza E.C.
- Prata – Foamy haircut – Africa – Brahma (Ambev)
- Prata – Foamy haircut – Africa – Brahma (Ambev)
- Prata – Salla 2032 – Africa – House of Lapland
- Prata – Sponsor oficial del peor equipo del mundo – Bold – Betsson
- Bronze – El uniforme que nunca existió – TracyLocke Brasil – Centauro
- Bronze – El sonido del silencio – Artplan – Governo Federal do Brasil
- Bronze – Faces of carnival – SUNSETDDB – AB InBev Brasil/ Ambev
Mídia
- Ouro – Foamy haircut – Africa – Brahma (Ambev)
- Ouro – Here to stay – Wunderman Thompson Brasil – Avon
- Ouro – Here to stay – Wunderman Thompson Brasil – Avon
- Prata – MAM in Minecraft – Africa – MAM
- Prata – Salla 2032 – Africa – House of Lapland
- Prata – Alexa’s burnout – Africa – Brazilian Association of Psychiatric
- Prata – Foamy haircut – Africa – Brahma (Ambev)
- Bronze – A gente banca – VMLY&R – Santander
- Bronze – MAM in Minecraft – Africa – MAM
Produção Audiovisual
- Ouro – La leyenda – Leo Burnett Tailor Made – Fiat Strada (Fiat) – Alice Filmes – Felipe Mansur
- Ouro – Coming out – Wieden+Kennedy São Paulo – Facebook – Iconoclast – Alaska
- Ouro – Beijos icônicos – GUT – Mercado Livre – Saigon Filmes – Vellas
- Ouro – Selfish love – Universal Music Group – Interscope Records – Landia/ The Directors Bureau – Rodrigo Saavedra
- Ouro – A family diary – Almap BBDO / BBDO Group Germany GmbH / BBDO India – WhatsApp Brasil – ANORAK Film GmbH – Joanna Nordahl
- Ouro – Let her run – Africa – SporTV – Santeria – Rafa Damy
- Prata – Beijos icônicos – GUT – Mercado Livre – Saigon Filmes – Vellas
- Prata – Scoreboard – Africa – Budweiser (Ambev) – Saigon Filmes – Vellas
- Prata – A luz azul – AKQA – Movimento Luz Azul – Stink Films – Douglas Bernardt
- Prata – Encuentro – AlmapBBDO – O Boticário – Alice Films – Felipe Mansur
- Prata – Uber platform – The Cyranos – Uber Latam – Rebolución – Jungle
- Bronze – Encuentro – AlmapBBDO – O Boticário – Alice Films – Felipe Mansur
- Bronze – Scoreboard – Africa – Budweiser (Ambev) – Saigon Filmes – Vellas
- Bronze – Scoreboard – Africa – Budweiser (Ambev) – Saigon Filmes – Vellas
- Bronze – Scoreboard – Africa – Budweiser (Ambev) – Saigon Filmes – Vellas
- Bronze – A family diary – Almap BBDO / BBDO Group Germany GmbH / BBDO India – WhatsApp Brasil – ANORAK Film
- Bronze – La leyenda – Leo Burnett Tailor Made – Fiat Strada (Fiat) – Alice Filmes – Felipe Mansur
- Bronze – La reentrada – AlmapBBDO – Johnnie Walker (Diageo) – Iconoclast – Ian Ruschel + Quemuel & Gabriel
Ativação, Rádio e Produção de Áudio
Experiência de marca e ativação
- Ouro – Salla 2032 – Africa – House of Lapland – Triatoma/Primo Content
- Prata – Racism uncovered – Africa – Museu Afro Brasil / Unesco – Museu Afro Brasil – Sicarios Creative Corp
- Prata – Unbreakable courts – Africa – Ambev – Budweiser
- Prata – Salla 2032 – Africa – House of Lapland – Triatoma/Primo Content
- Bronze – Alexa’s burnout – Africa – Brazilian Association of Psychiatric – Boson Post
- Bronze – Wunderman Thompson Brasil – Nestlé Brasil – Kit Kat
Radio
- Ouro – Proyecto Ms. Mozart – AlmapBBDO – LG – Belgrado
- Prata – Alexa’s burnout – Africa – Brazilian Association of Psychiatric – Boson Post
Produção de áudio e som
- Ouro – De rap a balada – Sioux & Cyranos – Bankinter – Blur Films – Mau Morgó
- Ouro – De rap a balada – Sioux & Cyranos – Bankinter – Blur Films – Mau Morgó
- Bronze – El beat + fresco – WILD FI – Unilever Uruguay – Axe – Wanaclap / OzzoFilms / Amuletto
Gráfica, Produção Gráfica, Via Pública, Sports
Gráfica
- Ouro – True fashion – AlmapBBDO – Alpargatas – Havaianas
- Ouro – Racism uncovered – Africa – Museu Afro Brasil / Unesco – Museu Afro Brasil – Sicarios Creative Corp
- Prata – La ciencia del cannabis – McCann Heath Brasil – Ease Labs – Deep Films
Produção gráfica
Bronze – Doritos Wasabi – AlmapBBDO – PepsiCo – Doritos Elma Chips – The Youth – Bueno/ Two Lost Kids
Bronze – Salla 2032 – Africa – House of Lapland – Triatoma/ Primo Content – Santi Dulce
Bronze – El beso de Dante & Beatrice – LOLA MullenLowe – Magnum (Unilever) – Landia – Maxi Blanco
Via Pública
- Ouro – Doritos Wasabi – AlmapBBDO – Doritos (PepsiCo) – The Youth
- Ouro – Racism uncovered – Africa – Museu Afro Brasil / Unesco – Museu Afro Brasil – Sicarios Creative Corp
- Ouro – Unbreakable courts – Africa – Budweiser (Ambev)
- Prata – True Fashion – AlmapBBDO – Havaianas (Alpargatas)
- Prata – Targets del genocídio – Wunderman Thompson Brasil – Coalizão Negra por Direitos
- Bronze – A gente banca – VMLY&R Brasil – Banco Santander – Vândalo / O2 Filmes / Suno United Creators / Tentáculo
Sports
- Ouro – Salla 2032 – Africa – House of Lapland – Triatoma/ Primo Content – Santi Dulce
- Ouro – Salla 2032 – Africa – House of Lapland – Triatoma/ Primo Content – Santi Dulce
- Ouro – Salla 2032 – Africa – House of Lapland – Triatoma/ Primo Content – Santi Dulce
- Prata – Salla 2032 – Africa – House of Lapland – Triatoma/ Primo Content – Santi Dulce
- Prata – New fairies – W+K – Nike – Stink Films – Irmãs Fridman
- Bronze – Foamy haircut – Africa – Ambev/ Brahma
- Bronze – Foamy haircut – Africa – Ambev/ Brahma
- Bronze – Unbreakable courts – Africa – Ambev/ Budweiser
- Bronze – Unbreakable courts – Africa – Ambev/ Budweiser
- Bronze – El uniforme que nunca existió – TracyLocke Brasil – SBF/ Centauro – LadyBird – Giorgia Prates
- Bronze – Here to stay – Wunderman Thompson Brasil – Avon – Conspiração – Brendo + Gonfiantini
